Youth Sports Performance Training — Case Study

Velocity Sports Lab

Site sessions up 17% since launching their first website

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The Challenge

Launching a youth sports training brand online for the first time

Velocity Sports Lab & Party Center helps young athletes in the Ohio Valley build speed, agility, and confidence through structured training programs and parties. Before MCG stepped in, Velocity had no website — no way for parents to browse classes and pricing, book a trial session, or fill out a registration form and waiver online.

What We Did

Their first website, built and launched from scratch

Consulted on the right technology stack for their registration, waiver, and class-booking needs
Purchased the domain and built, then launched, Velocity Sports Lab’s first website
Built out an online registration form and digital waiver so parents can sign up without a phone call
Set up clear calls-to-action for browsing classes and pricing and booking a trial session
Implemented SEO fundamentals to build visibility for their name and services in the Ohio Valley

The Results

17% Growth in site sessions since launching their first website (Google Analytics)

22% Growth in active users over the same period (Google Analytics)

Comparing Google Analytics data across two sequential 6-month windows (Aug. 18, 2025 – Feb. 17, 2026 vs. Feb. 18, 2026 – Aug. 17, 2026): site sessions grew from 1,223 to 1,434 (+17.3%), and active users grew from 915 to 1,117 (+22.1%). Velocity’s first website launched in late 2025, and MCG is now building their version 2 site to build on this early momentum.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands, from Pittsburgh to every city we work in. We work with Velocity Sports Lab in Steubenville.

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