Velocity Sports Lab
Site sessions up 17% since launching their first website
Launching a youth sports training brand online for the first time
Velocity Sports Lab & Party Center helps young athletes in the Ohio Valley build speed, agility, and confidence through structured training programs and parties. Before MCG stepped in, Velocity had no website — no way for parents to browse classes and pricing, book a trial session, or fill out a registration form and waiver online.
Their first website, built and launched from scratch
Consulted on the right technology stack for their registration, waiver, and class-booking needs
Purchased the domain and built, then launched, Velocity Sports Lab's first website
Built out an online registration form and digital waiver so parents can sign up without a phone call
Set up clear calls-to-action for browsing classes and pricing and booking a trial session
Implemented SEO fundamentals to build visibility for their name and services in the Ohio Valley
Comparing Google Analytics data across two sequential 6-month windows (Aug. 18, 2025 – Feb. 17, 2026 vs. Feb. 18, 2026 – Aug. 17, 2026): site sessions grew from 1,223 to 1,434 (+17.3%), and active users grew from 915 to 1,117 (+22.1%). Velocity's first website launched in late 2025, and MCG is now building their version 2 site to build on this early momentum.
MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.
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