McGinnis Creative Group (MCG)
Let’s Talk
Link Building

Links that help your rankings, earned the right way.

We don’t rely on buying links. Bought links alone are never good for ranking. We build the signals search engines trust, on a site we built to be fast, and we report on it every month.

Talk With Our Team Show Me What’s Holding My Site Back
Or call (740) 996-2144
  • 5.0 from 22 Google reviewson Google
  • 150+ sites live and managedsites live
  • 12hr average turnaroundaverage turnaround
  • <2s average load timeload time
  • 24/7 supportsupport
How we do it

Off-Page SEO Built to Last

Off-page work is everything that happens outside your website that tells Google you are real, local and worth sending people to. We build it deliberately and we do not take shortcuts.

The foundation is a fast, well-built site, which is what we build.

  • Local citation building

    Consistent business information across the places search engines use to verify you are real and local.

  • Google Business Profile

    A complete, accurate profile with posts and review replies.

  • Technical SEO foundation

    Structure, speed and schema built into the site.

  • Monthly reporting

    What we did and what moved, reported every month.

What we won’t do

No Shortcuts

Buying links alone is never good for ranking, so it is not our strategy. We would rather build something that keeps working.

Unlimited updates, changes back in about 12 hours on average, and 24/7 support from the team that built it.

  • No reliance on bought links

    Rankings built on real signals, not purchases.

  • Part of your SEO campaign

    Link and citation work runs with local and technical SEO.

  • One team

    The people who built your site do the work.

How it works

How it runs

  1. We audit what you have

    Your citations, profile and site foundation.

  2. We fix the foundation

    Structure, speed, profile and listings.

  3. We build the signals

    Citations and local listings, built consistently.

  4. We report monthly

    What we did and what moved.

Where we do this: SEO and AI search, competitor analysis and Google Business Profile.

Link building questions

Straight Answers About Links

Do you buy links?

We don’t just buy links. Buying links alone is never good for ranking.

What do you do instead?

We build citations and local listings, complete your Google Business Profile and make sure the site itself is fast and well built.

How will I know it is working?

We report every month.

Is link building part of SEO?

Yes. Citation and local signal work is part of our local and technical SEO.

How much does it cost?

Every project is custom built, custom quoted and fully supported. Tell us what you need on a free 30-minute call with Ben and the quote is built around it.

After launch

We don’t launch and leave.

We stay on after launch. We host it, keep it fast and secure, make your changes and redesign it when it’s time, so your site never looks like it was built years ago.

With us since 2020, the year we started

Each of these sites has been redesigned and rebuilt three or four times since, by the same team that built the first one.

The J. Riley Roofing website, built and run by MCG Client since 2020 J. Riley Roofing Family-owned roofing and exteriors in Pickerington, Ohio. The Serenity Salon website, built and run by MCG Client since 2020 Serenity Salon Full-service hair, nails and skin salon in Old Pickerington Village. The Pizzeria New York website, built and run by MCG Client since 2020 Pizzeria New York New York style pizza from a family recipe dating to 1969, in Pickerington and Blacklick.

Built to win. Kept winning.

See Hosting and Support
Explore More

Other Services

Competitor Analysis

We study the businesses you compete with.

Google Business Profile

When someone searches for what you do, your Google Business Profile is often the first thing they see.

SEO & AI Search

Forget smoke and mirrors.

AI & Workflow Automation

We build practical automation: document intake, lead routing, CRM workflows and assistants trained on your own material.

Billboards

We design your billboard and buy the space for it.

Branding & Design

We design logos, identities and the graphics around them, then build the website and the social presence on the same system.
Link Building

Tell us what you need.

Send the form or write to [email protected]. Prefer to talk? Book a call or ring (740) 996-2144.

We don’t take days off.
  • Ben McGinnis, Founder
    Ben McGinnis Founder · on every account
  • Ken Fitzgerald, Senior Account Executive
    Ken Fitzgerald Senior Account Executive · new projects

(740) 996-2144 hello@mcginnismade.com

Book 30 minutes on our calendar

Want rankings that last?

Tell us who you want to be found by. We’ll tell you what we would do.

Ben McGinnis, founder of MCG Ben McGinnis, founder — my name is on your account
Start the Conversation Book a call — (740) 996-2144