McGinnis Creative Group (MCG)
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AI & Workflow Automation

Automation that takes work off your week.

We build practical automation: document intake, lead routing, CRM workflows and assistants trained on your own material. It is built to work next month, and built to be handed over to you.

Talk With Our Team Show Me What’s Holding My Site Back
Or call (740) 996-2144
  • 5.0 from 22 Google reviewson Google
  • 150+ sites live and managedsites live
  • 12hr average turnaroundaverage turnaround
  • <2s average load timeload time
  • 24/7 supportsupport
What we automate

The Repetitive Work That Eats Your Week

Most businesses have a handful of tasks that people repeat all day: reading documents, entering the same data twice, sorting leads, answering the same questions. Those are the ones we automate first.

We build the automation around your tools and your process, test it on your real material and show you what it does.

  • Document intake and extraction

    Documents read and the key information pulled into your systems.

  • Lead routing and CRM automation

    New leads sent to the right person and recorded in your CRM.

  • Internal assistants

    Assistants trained on your own material, so your team gets answers in your words.

  • Workflow automation

    The handoffs between your tools, run without someone doing them by hand.

Built to last

Handed Over, Not Rented Back to You

A demo that impresses in a meeting and gets switched off in a month is no use to you. We build automation to do a real job and to be handed over, with the documentation and the walkthrough to run it.

If you want us to keep it running, we do that too.

  • Built to be handed over

    You get the working system and the understanding to run it.

  • Tested on your real work

    We run it on your actual documents and leads before it goes live.

  • Support when you want it

    We maintain and adjust it as your business changes.

How it works

From the task to the working workflow

  1. We find the task

    The repetitive work that costs the most time.

  2. We map how it runs today

    Inputs, steps, people and tools.

  3. We build and test it

    On your real documents, leads and questions.

  4. We hand it over

    The system, the walkthrough and support if you want it.

Track record

The team behind the build

We are the same team that builds, hosts and supports more than 150 websites and rates 5.0 on Google. Automation gets the same standard: built to work, explained plainly and supported.

  • 5.0Google rating from 22 reviews
  • 150+sites live and managed
See our work

Where we do this: custom software, AI search visibility and mobile apps.

Straight Answers About Automation

AI and automation questions

What can you automate?

Document intake and extraction, lead routing, CRM automation and internal assistants trained on your own material.

What does an assistant trained on our material mean?

An assistant set up on your own documents and information, so it answers from your material and in your words.

Do we own what you build?

It is built to be handed over to you. You get the working system and the means to run it.

Will it work with our CRM and tools?

We build the connections to the tools you already use.

What if something stops working?

Call or text us. We support what we build.

How much does it cost?

Every project is custom built, custom quoted and fully supported. Tell us what you need on a free 30-minute call with Ben and the quote is built around it.

After launch

We don’t launch and leave.

We stay on after launch. We host it, keep it fast and secure, make your changes and redesign it when it’s time, so your site never looks like it was built years ago.

With us since 2020, the year we started

Each of these sites has been redesigned and rebuilt three or four times since, by the same team that built the first one.

The J. Riley Roofing website, built and run by MCG Client since 2020 J. Riley Roofing Family-owned roofing and exteriors in Pickerington, Ohio. The Serenity Salon website, built and run by MCG Client since 2020 Serenity Salon Full-service hair, nails and skin salon in Old Pickerington Village. The Pizzeria New York website, built and run by MCG Client since 2020 Pizzeria New York New York style pizza from a family recipe dating to 1969, in Pickerington and Blacklick.

Built to win. Kept winning.

See Hosting and Support
Explore More

Other Services

Custom Software

We build customer portals, internal tools, booking and quoting systems and full platforms.

Mobile Apps

We build iOS and Android apps and ship them to the App Store and Google Play.

Billboards

We design your billboard and buy the space for it.

Branding & Design

We design logos, identities and the graphics around them, then build the website and the social presence on the same system.

Business Email

We set up business email on Google Workspace or Microsoft 365 and manage it for you.

Competitor Analysis

We study the businesses you compete with.
AI & Workflow Automation

Tell us what you need.

Send the form or write to [email protected]. Prefer to talk? Book a call or ring (740) 996-2144.

We don’t take days off.
  • Ben McGinnis, Founder
    Ben McGinnis Founder · on every account
  • Ken Fitzgerald, Senior Account Executive
    Ken Fitzgerald Senior Account Executive · new projects

(740) 996-2144 hello@mcginnismade.com

Book 30 minutes on our calendar

Have a task that keeps eating hours?

Tell us what it is. We’ll tell you whether to automate it and how.

Ben McGinnis, founder of MCG Ben McGinnis, founder — my name is on your account
Start the Conversation Book a call — (740) 996-2144