Home Improvement & Contractors

Website Design and Local SEO for Contractors

Homeowners research contractors online before they ever call. We build websites and local SEO for roofing, windows, siding, remodeling and landscaping companies across the Ohio Valley, Pittsburgh and Columbus, then host them and keep them current. Our proof: a windows and siding client that ranks #1 on Google for 27 core service searches.

  • 5.0 from 22 Google reviewson Google
  • 150+ sites live and managedsites live
  • 12hr average turnaroundaverage turnaround
  • <2s average load timeload time
  • 24/7 supportsupport

Built Like a Trade, by People Who Respect One

Ben McGinnis, our founder, comes from a Steubenville family that came from Ireland and worked three generations in the mills and plants of Weirton: his great-grandfather was a leader in unionizing Weirton Steel, his grandfather was a union steelworker in Weirton, and his father was a Teamster at U.S. Can Company in Weirton. We run MCG like a skilled trade. We walk the job before we quote it, measure with your real search data, build to the standards Google and AI tools read, work the punch list before launch, and take the callback after. Contractors and tradesmen are our favorite clients, because they already know what good work looks like. Homeowners compare contractors online before they call, so we build sites that show your real project photos, your services and your service area clearly, with local SEO behind them.

Home Improvement & Contractors website design by MCG
Local SEO

Rank for the Jobs You Actually Want

We build local SEO around the specific services you want more of — replacement windows, roofing repairs, siding installation — instead of generic “home improvement” terms that bring in the wrong leads.

Google Business Profile optimization, review management, and citation consistency all matter more in home improvement than almost any other industry, since most homeowners check reviews before requesting a quote.

  • Service-Specific Keyword Targeting

    SEO built around your actual services — windows, doors, siding, roofing — not generic industry terms.

  • Google Business Profile Optimization

    A fully optimized, actively managed profile so you show up in the local map pack for service-area searches.

  • Review & Reputation Management

    A steady flow of reviews and consistent business listings that build trust before the phone even rings.

Web Design

A Website That Sells the Work, Not Just Lists It

Your website needs to show real project photos, make it obvious what areas you serve, and get visitors to a quote request or phone call fast — not bury that behind slow load times or cluttered navigation.

We design every contractor site mobile-first, since most homeowners are searching and comparing companies from their phone while standing in their driveway looking at storm damage or an aging roof.

  • Project Gallery & Before/After Layouts

    Clean, fast-loading galleries that showcase your real project work.

  • Clear Service Area Pages

    Dedicated pages for each service and area so customers know exactly what you offer and where.

  • Quote Request & Call Paths

    Every page leads toward a quote request, phone call, or contact form — no dead ends.

Why Us

Why Businesses in This Industry Work With MCG

01

Built for High-Intent Searches

We target the specific services homeowners search for right before they buy, like window replacement or roof repair, not broad industry terms with low conversion.

02

Reviews Woven Into the Strategy

Google says more reviews and positive ratings can help a business’s local ranking, and homeowners check reviews before they call. Review generation is part of the plan, not an afterthought.

03

Real Contractor Clients

Creegan’s Windows Plus, J. Riley Roofing, Steel Valley Contracting, JD Homes, Bradley Lawn-Scape and Virgin Landscape all run on sites we built. J. Riley has been with us since 2020, through three or four redesigns and rebuilds.

04

We Don’t Launch and Leave

We host your site, keep it fast and secure, and make your changes, back in 12 hours on average. When a storm season or a new service changes what you need, the site changes with it.

05

American Made, Start to Finish

American designed, made, hosted and supported: every site is designed, built and supported by our team in Steubenville, Ohio, and hosted in the United States, on Cloudflare and on our own servers in U.S. data centers. We don’t outsource or offshore any of it.

FAQ

Frequently Asked Questions

Which trades do you build websites for?

Roofing, windows and doors, siding, kitchens and baths, commercial contracting, home building and landscaping. Our contractor clients include Creegan’s Windows Plus, J. Riley Roofing, Steel Valley Contracting, JD Homes, Bradley Lawn-Scape and Virgin Landscape.

Why do you like working with contractors?

Because we work the way you do. Ben McGinnis comes from three generations of union men from Steubenville, from Weirton Steel to U.S. Can, and treats building websites as a skilled trade: look at the job before quoting it, do the work to a standard, finish the punch list and come back when something needs fixing. Contractors already know what good work looks like, so they can tell the difference.

Do you outsource or offshore any of the work?

No. American designed, made, hosted and supported. Every site is designed, built and supported by our team in Steubenville, Ohio, and hosted in the United States, on Cloudflare and on our own servers in U.S. data centers. We don’t outsource or offshore any of it. When you call or text, you reach the people who built your site.

How important is local SEO for a home improvement business?

Very. Most homeowners search for a local company by service and area, then compare a handful of websites and review profiles before requesting a quote. If you’re not visible in that search, you’re not in the running.

Can you help with seasonal service spikes, like storm damage?

Yes. We build service pages and Google Business Profile updates that can be reprioritized quickly when seasonal demand shifts, like storm or weather-related work.

Do you handle both the website and the SEO?

Both, together. We build SEO into every contractor website from day one instead of treating it as a separate project after launch.

How much does a contractor website cost?

Every project is custom built, custom quoted and fully supported. Tell us your trade, your service area and what the site has to do, and we’ll give you a straight answer and a quote to match.

Do you build pages for each service and town we cover?

Yes. Homeowners search by service and town, like “roof replacement Wintersville,” so we build a page for each service you want more of and make your service area clear, instead of one page that lists everything.

What happens after my contractor website launches?

We host it, keep it fast and secure, update it, and make your changes, back in 12 hours on average. When it starts to show its age, we redesign it. You never have to start over with a new company.

Will my site show up in AI search like ChatGPT and Google’s AI answers?

The same fundamentals apply: accurate business details, clear service pages, real reviews and clean structure that machines can read. We build all of that into every contractor site from day one.

Where are you located?

Our office is at 401 Market St. in Steubenville, Ohio. We work with contractors in Steubenville, Wintersville, Weirton, Follansbee, Wellsburg and Wheeling, and across eastern Ohio, the northern West Virginia panhandle, Pittsburgh and Columbus, in person when a project calls for it.

More Industries

We Also Work With

Healthcare & Urgent Care

Patients search 'urgent care near me' and decide within seconds which practice to visit.

Insurance & Financial Services

Independent agencies and local financial services firms compete against national ad budgets for the same searches.

Real Estate & Auctions

Brokerages, commercial firms, auction companies and individual agents run on websites we built and manage.

Mortgage & Home Lending

If your lending business isn’t showing up on Google, it doesn’t matter how good your rates are.

Nonprofits & Community Organizations

Donors, volunteers, and the people you serve all need to find accurate information fast.

Industrial & Manufacturing

B2B buyers research suppliers online just like consumers do, and page 3 of Google might as well be invisible.

Medical Spas & Aesthetics

Aesthetics clients research a provider’s website, before-and-after results, and reviews carefully before booking.

Mental Health & Counseling

People searching for a therapist are often doing it in a hard moment, and they decide fast based on what they find online.

Salons & Beauty

Clients pick a salon based on the vibe your website gives off just as much as your services list.

Outdoor Recreation & Sporting Goods

Specialty retailers with custom work, consignment, and licensed services need a site that explains a lot without overwhelming a first-time visitor.

Faith-Based Organizations

Ministries and faith-based nonprofits need a website that builds trust with parishes, donors, and the people they serve nationwide.

Religious Education & Catholic Schools

Parents researching a Catholic school want to see the faith, the academics, and the community in one visit.

Food & Beverage

Hungry customers decide where to eat based on whether your menu, hours, and online ordering are easy to find on their phone.

Health & Wellness

Wellness clients research credentials, services, and how to book before they ever reach out.

Government & Public Sector

Residents, referral sources, and oversight bodies all need to find accurate, current information fast — not a site that looks like it hasn’t been touched in a decade.

Funeral Homes & Memorial Services

Families searching for a funeral home are almost always doing it during one of the hardest moments of their lives, and they need clear, compassionate information fast.

Automotive Repair & Specialty Service

Owners of European and luxury vehicles are researching a shop’s expertise before they ever trust it with their car.

Sports Performance & Fitness Training

Parents and athletes researching a training facility want to see real programs, real energy, and an easy way to sign up.

After launch

We don’t launch and leave.

We stay on after launch. We host it, keep it fast and secure, make your changes and redesign it when it’s time, so your site never looks like it was built years ago.

With us since 2020, the year we started

Each of these sites has been redesigned and rebuilt three or four times since, by the same team that built the first one.

Built to win. Kept winning.

See Hosting and Support

Get More Homeowners Finding You First

A no-charge review of your current website and local search visibility — and we’ll show you exactly where you’re losing leads to competitors.

Ben McGinnis, founder of MCG Ben McGinnis, founder — my name is on your account