Medical Spa & Aesthetics — Case Study

Precision Aesthetics

+163% growth in site sessions

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The Challenge

Building an aesthetics brand from the ground up

Building an aesthetics brand from the ground up. Precision Aesthetics needed a brand-new website and a local SEO strategy built from scratch to reach new clients across the Ohio Valley, backed by real, on-location photography rather than stock imagery.

What We Did

A ground-up rebuild with real, on-site media

Ran an on-location media shoot to capture real photography of the space and services
Built the entire website from scratch
Developed and executes an ongoing local SEO strategy for the Ohio Valley market

The Results

+163% Site sessions (early-2023 vs. recent 3-month average, Google Analytics)

+234% Search impressions (Google Search Console)

13 spots Improvement in average Google ranking position (44.6 → 31.6)

Google Analytics sessions grew from an early-2023 6-month average of about 119/mo to a recent 3-month average of about 313/mo (+163%). Comparing April 2025 to the most recent 30 days, Google Search Console clicks held roughly flat (44 → 39) while impressions grew from 3,156 to 10,540 (+234%) and average position improved from 44.6 to 31.6.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.

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