Funeral & Cremation Services — Case Study

Shorac Funeral Home

#1 search visibility, backed by 3 years of full-service digital partnership

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The Challenge

A trusted family business locked into a closed platform

Shorac Funeral Home has served families in the Ohio Valley since 1949. But their website was running on a closed, vendor-locked platform that limited how much they could control or grow their own site, and flower and gift sales for services were routed entirely through outside florists rather than the funeral home itself. They needed a partner who could take over the full technology picture — not just a redesign.

What We Did

A complete platform migration, revenue diversification, and three years of ongoing production

Built an entirely new website from scratch and migrated Shorac off their previous closed, vendor-locked platform
Consulted on and brokered the deal for their new obituary plugin/system
Built a custom WooCommerce florist store, letting Shorac bring flower and gift sales in-house instead of routing them through outside vendors
Run their ongoing digital marketing, billboard campaigns, and media production
Shot new photography and video of their location, vehicle fleet, staff headshots, and products — an ongoing production relationship, not a one-time shoot

The Results

3 yrsOngoing full-service digital partnership with MCG

#1Average Google search position on "shorac funeral home" and "shorac obituaries" (Search Console)

Per Google Search Console (last 90 days), Shorac holds the #1 average position on "shorac funeral home" (4,817 clicks / 5,366 impressions), "shorac obituaries" (4,327 clicks), and "shorac funeral home obituaries" (3,991 clicks) — dominant, high-volume search visibility sustained over the full engagement. Google Analytics shows continued positive movement on top of that already-high traffic base: sessions grew from 165,061 to 168,717 and active users grew from 77,670 to 80,042 across the two most recent sequential 6-month windows. The in-house florist store now handles flower and gift sales directly on shorac.com, and MCG continues to run Shorac's digital marketing, billboards, and media production three years into the partnership.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands across the Pittsburgh region and the wider tri-state area.

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