Urgent & Primary Care — Case Study

Superior Urgent & Primary Care

+124% search clicks after a fast domain relaunch

Talk With Our Team Show Me What’s Holding My Site Back

Superior Urgent & Primary Care website preview

The Challenge

A lapsed domain and a race against competitors

When Superior Urgent & Primary Care’s original domain lapsed, the two-location practice in Canal Winchester and Pickerington, Ohio had to relaunch its entire online presence — brand, website, and social media — on a brand-new domain, in the middle of a competitive Columbus-area urgent care market.

What We Did

A fast, complete relaunch

Rebuilt the brand and website from scratch on a brand-new domain
Built and manages ongoing social media
Developed a local SEO strategy for both the Canal Winchester and Pickerington locations
Provides ongoing monthly retainer support to keep pace in a competitive market

The Results

+124% Search clicks (Apr 2025 vs. today, Google Search Console)

Page 3 → Page 1 Average Google ranking position (24.9 → 10.6)

+55% Site sessions, 3-month average (Google Analytics)

Comparing April 2025 to the most recent 30 days, Google Search Console clicks grew from 74 to 166 (+124%) and average position improved from 24.9 to 10.6 — moving from page 3 to page 1 of Google — even as impressions held roughly flat. Google Analytics sessions grew about 55% comparing 3-month averages since the relaunch.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands, from Pittsburgh to every city we work in, including the Columbus market where Superior Urgent & Primary Care operates.

More Case Studies