Real Estate Auctions — Case Study

Auction Ohio Real Estate

4-5x growth in site sessions in under a year

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The Challenge

A brand-new site, split off from a shared domain

Auction Ohio Real Estate needed to split off from the shared auctionohio.com domain into its own dedicated site and brand — starting from zero on Google with no existing search history, and needing custom tools to showcase live auction listings.

What We Did

A custom-built platform and growth strategy

Built an entirely new site and brand on its own domain, separate from the shared auctionohio.com
Custom-built featured auction listing tools in partnership with their developers
Developed full brand guidelines for the new standalone identity
Built and executes an ongoing SEO strategy in close partner sync with the Auction Ohio team
Ongoing monthly retainer covering SEO, brand, growth, and individual agent websites

The Results

4-5x Growth in site sessions (Oct 2025 vs. Jul 2026, Google Analytics)

+114% Search clicks (Google Search Console)

+44% Search impressions (Google Search Console)

Google Analytics sessions grew roughly 4-5x from October 2025 (about 2,491/mo) to July 2026 (about 10,897/mo). Google Search Console clicks grew from 545 to 1,168 (+114%) and impressions grew from 38,200 to 54,927 (+44%) over the same comparison window.

MCG provides website design, local SEO, and digital marketing for contractors, clinics, and local brands, from Pittsburgh to every city we work in.

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