Free tools · UTM Link Builder

Know which ad, post or email brought them in.

Tag your links so Google Analytics can tell you where every visitor came from. Fill in the boxes and copy the tagged link.

Page URL

Source (where: facebook, google, newsletter)

Medium (what: cpc, social, email)

Campaign (name: spring-sale)

Content (optional: which ad)

Term (optional: paid keyword)

Tagged link

Add a page URL, source, medium and campaign.

Runs in your browser. Nothing you type is sent to us.

How to use it

Three steps

Paste the page you are sending people to.
Fill in where the link will live (source), what kind of link it is (medium) and the campaign name. Keep them lowercase and consistent.
Copy the tagged link into your ad, post or email. In Google Analytics, look under Traffic acquisition by session source / medium.

We run campaigns that feed the website and the phone, and we track every one of them back to the leads it brought in.