SEO & AI Search

SEO That Actually Works

Forget smoke and mirrors. We use proven search strategies to help your Pittsburgh-area business get found by the right people at the right time — in traditional search results and the evolving AI search landscape.

Built for discovery

Visibility That Leads Somewhere

MCG builds SEO into the foundation: sound site architecture, fast performance, local visibility, and helpful content that answers the questions customers actually ask.

For organizations across the tri-state area, we start by strengthening your local presence in Ohio, West Virginia, and Pennsylvania, then expand strategically with transparent reporting and continual refinement.

  • Comprehensive Site Audit

    A clear view of technical issues, content gaps, and opportunities to improve visibility.

  • Keyword & Content Strategy

    Research and useful page content built around the questions and services that matter to your customers.

  • Local SEO

    Google Business Profile, citations, reviews, and localized signals that help you compete in your market.

  • Technical SEO

    Fast loading, clean code, mobile responsiveness, crawlability, and indexing support.

  • AI Search Readiness

    Clear, well-structured, authoritative content that makes it easier for search engines and AI-powered discovery tools to understand your business.

SEO questions

A Clearer Path to Being Found

What is included in SEO work?

Work can include a site audit, keyword strategy, on-page and technical improvements, local SEO, content optimization, and performance reporting.

How does AI search fit into SEO?

The same fundamentals still matter: accurate information, useful content, technical clarity, and authority. We organize your site so it is easier for both search engines and AI-powered search experiences to understand.

Can you help my business rank locally?

Yes. We focus on the local searches that matter to businesses across the tri-state area — Ohio, West Virginia, and Pennsylvania — before expanding reach strategically.

Do I have to buy SEO separately, or is some of it already included?

SEO basics — meta data, schema markup, keyword optimization, and Google Business Profile optimization — are included with every website build and every hosting/support plan at no extra cost. This SEO service is for businesses who want to go further with an active, ongoing strategy.

How is SEO billed?

SEO is billed on a flexible monthly, quarterly, or annual basis, and contract terms stay flexible rather than locking you into a long commitment.

How much does ongoing SEO cost?

It depends on your market, competition, and goals. We'll give you an exact number after reviewing your current site and rankings — there's no one-size-fits-all package.

Can SEO be added to an existing website you didn't build?

Yes. We can run SEO on any website, though we'll usually start with a quick technical review to flag anything on the current site that could be holding rankings back.

Ready to Get Found?

Your ideal customers are searching right now. Let’s review your current search presence, competitive opportunities, and a practical roadmap to improve visibility.

Ben McGinnis, founder of MCGPersonally backed by Ben McGinnis, founder