Marketing That Moves Your Business Forward
Reach the people who matter with a connected marketing approach: paid social, consistent content, community engagement, and campaigns that make every dollar work harder — for businesses in Pittsburgh and across the tri-state area.
Advertising & Paid Media With a Plan
Effective advertising is more than placing an ad. We start with your audience, market, creative message, and business goals — then build a campaign that is measured, refined, and connected to the rest of your marketing.
For local brands across the tri-state area, traditional channels, digital placements, and paid social can work together to build recognition and create trackable opportunities.
Audience & Market Strategy
Research that informs the people, places, messages, and channels your campaign should prioritize.
Paid Social Campaigns
Targeted campaigns designed around clear goals such as awareness, website traffic, lead generation, and sales.
Media Planning & Buying
Thoughtful channel, timing, and budget decisions across digital and traditional media opportunities.
Creative Development
Compelling messaging, visuals, and calls to action built to earn attention and drive response.
Tracking & Optimization
Trackable methods and performance reporting that help improve results over time.
Social Media That Builds Your Business
Social media is not just about filling a feed. It is a way to build genuine connections, share your story, and give people reasons to choose and recommend your business.
We develop a practical content and engagement rhythm that fits your brand, serves your community, and supports wider campaigns throughout Ohio, West Virginia, and Pennsylvania.
Social Media Strategy
A custom plan shaped by your goals, audience, industry, and the platforms where your customers spend time.
Content Creation & Design
Photography, graphics, copywriting, and content calendars that tell your brand story consistently.
Community Management
Consistent posting, responsive engagement, and reputation-aware communication that keeps the conversation moving.
Platform-Specific Execution
Purposeful strategies for Facebook, Instagram, LinkedIn, YouTube, and other relevant channels.
Analytics & Reporting
Clear reporting on engagement, traffic, leads, and what to improve next.
How We Connect Campaigns to Results
Do you manage both paid social and organic social media?
Yes. We can pair paid social campaigns with a consistent organic content and community-management approach so your messaging works together.
Can traditional marketing be part of the plan?
Yes. When it fits the audience and objective, we can coordinate traditional media with digital marketing and social campaigns for a more connected presence.
How do you measure marketing performance?
We set measurable goals and use reporting, trackable response methods, website data, and campaign results to understand what is working and where to refine.
How is Paid Social & Marketing billed?
Billing is flexible — monthly, quarterly, or annual — and contract terms stay flexible so you're never locked into a long-term commitment that doesn't fit your budget.
Do I need a website or hosting plan before starting paid social?
It helps. Most of our marketing clients are also on one of our Support, Hosting & Management plans, since ads and campaigns perform best when they're pointing to a fast, well-optimized site — but it's not a strict requirement.
Is SEO part of this service?
SEO basics — meta data, schema, keyword optimization, and Google Business Profile optimization — are included with every website build and support plan. This service focuses on paid and organic social, not core SEO, though the two work well together.
What budget do I need for paid ad spend?
Ad spend is separate from our management fee and depends on your goals and market. We'll help you set a realistic starting budget during onboarding.
Ready to Reach More of the Right People?
Let’s talk about your audience, market opportunities, creative direction, and a campaign plan that brings your social and advertising efforts together.
Personally backed by Ben McGinnis, founder