Our 4 Easy Steps for Website Redesigns and Marketing.
Step 1: Planning to be original and authentic.
So much of what it takes to be successful for businesses today is having an authentic brand and story for people to feel in touch with. Markets are flooded with options and the pricing game is a race to the bottom. The most successful companies are ones that have developed and authentic approach to their business and have real engagement with their customers or audience. You absolutely need to consider authenticity when you begin planning your redesign.
One of the most unique benefits that we can provide for you, is that we will produce all original media for your website, your marketing campaigns, and any branding work that you would need done. It’s a different approach to web design than what you may find elsewhere. With us, we are your partner through the entire process. The same people that will be designing the layout and flow of your site, are also the same people that will have that in mind when they schedule shoots to produce photos, videos, and branding documents to match the website’s build.
We do everything we can to try and stay clear of using generic images from the internet. In most cases, you and your passion are your brand. We will show that off. Often times, your web design firm will outsource your media production or ask that you provide your own. We have you covered and will take care to make sure you look absolutely great.
Step 2: Building with an audience engagement strategy in mind and with best practices for searchability and engagement in focus.
From the start, your site will be design with your audience and future audience in mind. There are a million ways to design things, but using our experience and your story, we will craft your website to match your audience’s expectations. There’s a lot that goes into how people will use your website. There’s even more that goes into how a search engine will index your website. These things cannot be an afterthought.
We will begin by examining your business and help you identify your keywords for search results and exposure. You should identify your target markets and build to meet them as a result when they are looking for what you can provide. This is the beginning of Search Engine Optimization and Management that we will focus more on in step 4.
We will want to focus on making sure your website is seen as an authority for your market. This will help your exposure in search results. One of the most important parts of this step is making sure that you site is original, focused, well designed, and full of information about your area. There is a good amount of writing that goes into this process, and we are here to help you along the way.
Your site will be designed from the start to be responsive. This means it will be designed to look great on any screen size, in any orientation, and on any device. We will take the time to integrate your branding, or help you develop it if you haven’t yet, and integrate everything into your new website. You will receive links to watch us build your site and provide feedback along the way. When everything looks great, we’ll be ready to launch!
Step 3: Bringing together the art and the data to launch a beautiful and targeted website.
The combination of data-driven decisions and design perfectly compliment the authenticity and honesty of original produced media for your website, produces an outstanding starting point to grow your business, brand, and audience.
We work on a timeline that suits your needs. Some clients need things done as quickly as possible, and others take a more relaxed approach. In either case, we will meet you where your needs are and partner right alongside you. We can move at your pace, and you’ll never be just another client that we will “get to” at ROOM 116.
We will help create Open Graph data (think social network sharing information) and media so that when your site is shared, it looks great even in a preview. An example of this could be when you share a website in an iMessage. When you share that website, a properly designed site should give your recipient a great website preview in the message and also some detail or a small pitch included. These are the types of details we will make sure are done right and done on-brand.
Now that everything looks great, it’s time to connect your domain name (your website address) to your new site. This is a simple change that just replaces the website your address is pointing to. You will not have to worry about changing your site address on your materials. The only thing that changes is that you now have a fantastic site to show off!
Step 4: SEO / SEM is an ongoing battle for exposure and searchability. The game changes constantly and you need eyes on the rules and developing your strategy.
You have your new site up, connected to your domain name, and you’re loving it! Now we are at the marketing and SEO/SEM stage. SEO stands for Search Engine Optimization and SEM stands for Search Engine Management. These two services are absolutely essential.
Search engines often update there rules and expectations for properly index websites for searches. One of the most important parts of having a website online is attempting to get as close to page 1 results as possible for your desired searches. This just doesn’t happen on accident. We are all operating in an insanely huge amount of competition. Knowing your audience, having us tailor your content, and having us always watching for trends in your market, is the best way to make sure that you don’t get lost in searches. What good would a great website or a great storefront be if nobody could find you when they search for things that you can provide?
To put it simply, our strategy is: Build – Analyze – Observe Trends – Run Tests – Rebuild
The world is dynamic, and your website and approach to online visibility and marketing can never be static. We have your back.