# McGinnis Creative Group (MCG)

> Custom websites and SEO for businesses ready to compete and win. Designed, built and supported by our own US team. 5.0 on Google, 150+ sites live.

McGinnis Creative Group, also known as MCG and formerly McGinnis Made, designs, builds, hosts and supports custom websites, and runs local and technical SEO, AI search visibility, paid social and digital marketing, photography and video. Founder Ben McGinnis started the business in 2020 and is on every account. The team is in Steubenville, Ohio and nothing goes offshore.

- Founder: Ben McGinnis (https://mcginnismade.com/ben-mcginnis/). His family came from Ireland to Steubenville, Ohio, and three generations were union men in the mills and plants of Weirton, WV: his great-grandfather was a leader in unionizing Weirton Steel, his grandfather was a union steelworker in Weirton, and his father was a Teamster at U.S. Can Company in Weirton. Ben was the first in his family to go to college (B.A., The Ohio State University) and then earned a graduate degree (M.S., Duquesne University).
- Address: 401 Market St., Suite 502, Steubenville, OH 43952, USA
- Phone and text: (740) 996-2144
- Email: hello@mcginnismade.com
- Book a call: https://calendar.app.google/LWDaVrXWXJfVxkgC9
- Google rating: 5.0 from 22 reviews (https://maps.google.com/?cid=15179198197818080809)
- 150+: Active premium websites live & managed
- 12hr: Average turnaround on change requests
- <2s: Average site load time
- 24/7: Real support, no days off — unlimited updates included
- Every project is custom built, custom quoted and fully supported.
- After launch: We stay on after launch. We host it, keep it fast and secure, make your changes and redesign it when it’s time, so your site never looks like it was built years ago.
- American made: American designed, made, hosted and supported. Every site is designed, built and supported by our team in Steubenville, Ohio, and hosted in the United States, on Cloudflare and on our own servers in U.S. data centers. We don’t outsource or offshore any of it.
- Clients with us since 2020, the year MCG started: J. Riley Roofing (https://jrileyroof.com/), Serenity Salon (https://myserenitysalon.com/), Pizzeria New York (https://pizzerianewyork.com/). Each of these sites has been redesigned and rebuilt three or four times since, by the same team that built the first one.
- Full text of the main pages: https://mcginnismade.com/llms-full.txt

## Services

- [Chief Web Officer](https://mcginnismade.com/chief-web-officer/): MCG’s full retainer (also known to clients as the Battle Ready Plan). One team runs the website, hosting, SEO, AI search visibility, campaigns, photography and video, with Ben McGinnis on the account.
- [How much does a website cost?](https://mcginnismade.com/website-cost/): What decides what a website costs and what to ask an agency. Every MCG site is custom built, custom quoted and fully supported.
- [All services](https://mcginnismade.com/services/)
- [AI search visibility for Claude, ChatGPT, Gemini and Grok](https://mcginnismade.com/ai-search-visibility/): What each assistant’s crawler does according to its maker’s documentation, how MCG sets crawler rules, llms.txt, schema and local SEO, and the AI Readiness Checker.
- [AI search visibility (short version)](https://mcginnismade.com/ai-visibility/): Getting a business named in ChatGPT, Gemini and Google’s AI answers: fast sites, schema, llms.txt and local signals.
- [Billboard Design & Media Buying](https://mcginnismade.com/services/billboard-print-design/): We design your billboard and buy the space for it, then build the page it sends people to. One team from message to placement. Talk to Ben.
- [Branding, Logo & Graphic Design](https://mcginnismade.com/services/branding/): Logo design, brand identity and graphic design from the team that builds your website, so the brand and the site look like one company. Talk to Ben.
- [Business Email Setup & Management](https://mcginnismade.com/services/business-email/): We set up business email on Google Workspace or Microsoft 365 and manage it, with the team that runs your website a call away. Talk to Ben.
- [AI & Workflow Automation for Business](https://mcginnismade.com/services/ai-automation/): Document intake, lead routing, CRM automation and assistants trained on your own material. Practical automation we build and hand over to you.
- [Competitor Analysis for SEO & Web](https://mcginnismade.com/services/competitor-analysis/): We study the businesses you compete with, with no cap on how many, and report what we find every month against your campaign targets.
- [Custom Software & Web App Development](https://mcginnismade.com/services/custom-software/): Customer portals, internal tools, booking and quoting systems and full platforms, built, deployed and supported by the team behind your website.
- [E-commerce Website Development](https://mcginnismade.com/services/ecommerce/): Custom Shopify and WooCommerce stores built and supported by the team behind your brand, with product photography done in-house. Talk to Ben.
- [Google Business Profile Setup & Management](https://mcginnismade.com/services/google-business-profile/): Google Business Profile setup, optimization, posts, review replies and category cleanup, included with every website build and hosting plan.
- [IT Services & Consulting](https://mcginnismade.com/services/it-consulting/): IT services and consulting for networks, communications, email and backups, storage and phone systems, from the team that runs your website.
- [Managed Website Hosting & Support](https://mcginnismade.com/services/hosting-support/): Fast, secure managed hosting with unlimited updates, a 12-hour average turnaround and support with no days off.
- [Paid Social & Marketing Services](https://mcginnismade.com/services/paid-social-marketing/): Paid social, social media management and integrated campaigns that bring in customers, not just impressions.
- [iOS & Android App Development](https://mcginnismade.com/services/mobile-apps/): iOS and Android apps shipped to the App Store and Google Play, with push notifications, in-app payments and a website that tells the same story.
- [Commercial Brand Photography](https://mcginnismade.com/services/photography/): Professional brand photography for websites, social media, and marketing — real people, real work, no stock photos.
- [Local SEO & AI Search Services That Get You Found](https://mcginnismade.com/services/seo-ai-search/): SEO and AI search optimization that improves rankings, visibility and qualified leads, from Google's map pack to ChatGPT recommendations.
- [Business Video Production & Marketing](https://mcginnismade.com/services/video/): Business video production that builds trust and gives customers a reason to take the next step.
- [Link Building & Off-Page SEO](https://mcginnismade.com/services/link-building/): We don’t rely on bought links, which are never good for ranking. We build the citations, listings and signals search engines trust, and report monthly.
- [Custom Website Design & Development](https://mcginnismade.com/services/web-design/): Custom, hand-built website design that loads fast and turns visitors into customers. Designed, built and supported by MCG's own US team.
- [Website Migration & Replatforming](https://mcginnismade.com/services/website-migration/): Careful website moves from any host or platform with minimal downtime, including WordPress to Astro, with your search rankings and URLs protected.

## Case studies

- [All work](https://mcginnismade.com/work/)
- [River City Correctional Center (Community-Based Corrections)](https://mcginnismade.com/work/river-city-correctional-center/): 1.97 Average Google position for “river city correctional center” (Google Search Console)
- [Creegan’s Windows Plus (Windows, Doors, Siding & Roofing)](https://mcginnismade.com/work/creegans-windows-plus/): 27 Core search terms — including “window installation,” “window replacement,” and “door installation” — rank #1 on Google (Google Search Console, last 3 months)
- [Auction Ohio Real Estate (Real Estate Auctions)](https://mcginnismade.com/work/auction-ohio-real-estate/): 4-5x Growth in site sessions (Oct 2025 vs. Jul 2026, Google Analytics)
- [Precision Aesthetics (Medical Spa & Aesthetics)](https://mcginnismade.com/work/precision-aesthetics/): +163% Site sessions (early-2023 vs. recent 3-month average, Google Analytics)
- [Cedar One Realty (Real Estate Brokerage & Property Management)](https://mcginnismade.com/work/cedar-one-realty/): +83% Year-over-year growth in site sessions (Google Analytics). Client since 2022.
- [Superior Urgent & Primary Care (Urgent & Primary Care)](https://mcginnismade.com/work/superior-urgent-care/): +124% Search clicks (Apr 2025 vs. today, Google Search Console)
- [CHANGE, Inc. (Community Action Nonprofit)](https://mcginnismade.com/work/change-inc/): +45% Site sessions over ~19 months (Jan 2025 → Jul 2026, Google Analytics)
- [Voto Manufacturers Sales Co. (Industrial Equipment Distribution)](https://mcginnismade.com/work/voto-manufacturers-sales/): 27.9 → 6.5 Average Google ranking position
- [Polaris Home Funding Corp (Mortgage Lending)](https://mcginnismade.com/work/polaris-home-loans/): +562% Search impressions (Google Search Console)
- [McBane Insurance & Financial Services (Insurance & Financial Services)](https://mcginnismade.com/work/mcbane-insurance/): +95% Search impressions (Apr 2025 vs. today, Google Search Console)
- [Eastern Ohio Correction Center (Community-Based Corrections)](https://mcginnismade.com/work/eastern-ohio-correction-center/): +70% Year-over-year growth in site sessions (Google Analytics)
- [Elevated Parish Missions (Catholic Nonprofit Ministry)](https://mcginnismade.com/work/elevated-parish-missions/): +185% Growth in site sessions since their first tracked year online (Google Analytics)
- [Velocity Sports Lab (Youth Sports Performance Training)](https://mcginnismade.com/work/velocity-sports-lab/): 17% Growth in site sessions since launching their first website (Google Analytics)
- [Shorac Funeral Home (Funeral & Cremation Services)](https://mcginnismade.com/work/shorac-funeral-home/): 3 yrs Ongoing full-service digital partnership with MCG

## Markets served

- [Web Design, SEO & Marketing in Steubenville, OH](https://mcginnismade.com/markets/steubenville/): Our office is on Market Street. MCG builds websites, SEO and social for Steubenville businesses, then manages all of it — with a team you know by name.
- [Pittsburgh Web Design & SEO Agency](https://mcginnismade.com/markets/pittsburgh/): MCG helps Pittsburgh businesses rank higher, get found locally, and turn website visitors into real leads. Talk to the team that builds it.
- [Web Design in Weirton, Follansbee & Wellsburg, WV](https://mcginnismade.com/markets/weirton/): Websites and local SEO for businesses and contractors in Weirton, Follansbee, Wellsburg and across Hancock and Brooke counties, from our office just across the river in Steubenville.
- [Wheeling Web Design & SEO](https://mcginnismade.com/markets/wheeling/): MCG builds fast, custom websites and local SEO for Wheeling, WV businesses — the team behind Creegan's, Precision Aesthetics, Shorac and Velocity.
- [Washington, PA Web Design & Local SEO — MCG](https://mcginnismade.com/markets/washington-pa/): Websites and local SEO for Washington County, PA businesses, from Canonsburg and Peters Township to the I-70/I-79 corridor. Fast, custom sites.
- [Columbus Web Design & SEO Company](https://mcginnismade.com/markets/columbus/): MCG builds high-performance websites and SEO strategies for growing Columbus, OH businesses that want more traffic, leads, and local visibility.
- [Akron SEO Company & Web Design Agency](https://mcginnismade.com/markets/akron/): MCG is an Akron SEO company and web design agency helping small businesses rank higher, attract more customers, and grow with proven local strategies.
- [Youngstown Web Design & SEO Agency](https://mcginnismade.com/markets/youngstown/): MCG builds custom websites and local SEO for Youngstown businesses, and has done design and consulting work for Coleman Health Services. Talk to Ben.
- [Cincinnati Web Design & SEO](https://mcginnismade.com/markets/cincinnati/): MCG helps Cincinnati businesses grow with fast, custom web design, local SEO and ongoing support that turns changes around in 12 hours on average.
- [Cleveland Web Design & SEO Company](https://mcginnismade.com/markets/cleveland/): MCG builds high-performance websites and SEO strategies for growing Cleveland, OH businesses that want more traffic, leads, and local visibility.
- [Morgantown Web Design & SEO Company](https://mcginnismade.com/markets/morgantown/): MCG builds high-performance websites and SEO strategies for growing Morgantown, WV businesses that want more traffic, leads, and local visibility.
- [Charleston Web Design & SEO Company](https://mcginnismade.com/markets/charleston/): MCG builds high-performance websites and SEO strategies for growing Charleston, WV businesses that want more traffic, leads, and local visibility.
- [Ocean City, MD Web Design & SEO — MCG](https://mcginnismade.com/markets/ocean-city-md/): Websites and local SEO for Ocean City, MD businesses on the Boardwalk, Coastal Highway, West OC, Berlin and Ocean Pines. Built for a one-season town.

## Industries

- [Website Design for Contractors | Ohio Valley & Pittsburgh](https://mcginnismade.com/industries/home-improvement-contractors/): Website design and local SEO for contractors: roofing, windows, siding, remodeling and landscaping. Built, hosted and kept current by MCG in Steubenville, Ohio.
- [Websites & Local SEO for Urgent & Primary Care](https://mcginnismade.com/industries/healthcare-urgent-care/): MCG builds fast, patient-focused websites and local SEO for urgent care and primary care practices. Fast, custom sites, built and supported by our own US team.
- [Websites & SEO for Insurance & Financial Firms](https://mcginnismade.com/industries/insurance-financial-services/): MCG builds websites and local SEO for independent insurance agencies and financial firms competing with national brands.
- [Real Estate Websites & SEO for Brokerages & Auctions](https://mcginnismade.com/industries/real-estate/): Websites and SEO for real estate brokerages, commercial firms, auction companies and agents. See five live sites we built, with results like 4–5x traffic.
- [Websites & Local SEO for Mortgage Lenders](https://mcginnismade.com/industries/mortgage-lending/): MCG builds websites and local SEO for mortgage lenders and loan officers. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Nonprofits](https://mcginnismade.com/industries/nonprofits-community-organizations/): MCG builds websites and local SEO for nonprofits and community action organizations. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Industrial & Manufacturing](https://mcginnismade.com/industries/industrial-manufacturing/): MCG builds websites and local SEO for industrial equipment distributors and manufacturers. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Medical Spas & Aesthetics](https://mcginnismade.com/industries/medical-spas-aesthetics/): MCG builds websites and local SEO for medical spas and aesthetics practices. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Counseling Practices](https://mcginnismade.com/industries/mental-health-counseling/): MCG builds websites and local SEO for therapists and counseling practices. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Salons & Beauty Businesses](https://mcginnismade.com/industries/salons-beauty/): MCG builds websites and local SEO for hair, nail, and skin salons. Fast, custom sites, built and supported by our own US team.
- [Websites & SEO for Outdoor & Sporting Goods](https://mcginnismade.com/industries/outdoor-recreation-sporting-goods/): MCG builds websites and local SEO for outdoor recreation and sporting goods retailers. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Faith-Based Organizations](https://mcginnismade.com/industries/faith-based-organizations/): MCG builds websites and SEO for ministries, parish missions and faith-based nonprofits. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Catholic Schools](https://mcginnismade.com/industries/religious-education-catholic-schools/): MCG builds websites and local SEO for Catholic and faith-based schools. Fast, custom sites, built and supported by our own US team.
- [Websites & SEO for Restaurants & Breweries](https://mcginnismade.com/industries/food-beverage/): MCG builds websites and local SEO for restaurants, pizzerias, and breweries. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Health & Wellness Businesses](https://mcginnismade.com/industries/health-wellness/): MCG builds websites and local SEO for health and wellness businesses. Fast, custom sites, built and supported by our own US team.
- [Websites for Government & Public Sector](https://mcginnismade.com/industries/government-public-sector/): MCG builds websites for correctional facilities, township governments and public-sector organizations. Fast, accessible, custom-built sites.
- [Websites & Local SEO for Funeral Homes](https://mcginnismade.com/industries/funeral-homes-memorial-services/): MCG builds websites and local SEO for funeral homes and memorial service providers. Fast, custom sites, built and supported by our own US team.
- [Websites & Local SEO for Auto Repair Shops](https://mcginnismade.com/industries/automotive-repair-specialty-service/): MCG builds websites and local SEO for automotive repair and specialty service shops. Fast, custom sites, built and supported by our own US team.
- [Websites & SEO for Sports Performance & Fitness](https://mcginnismade.com/industries/sports-performance-fitness-training/): MCG builds websites and local SEO for sports performance and fitness training facilities. Fast, custom sites, built and supported by our own US team.

## Free tools

- [AI Readiness Checker](https://mcginnismade.com/tools/ai-readiness/): Checks a site for llms.txt, AI crawler access in robots.txt, and a sitemap.
- [Google Review Link Generator](https://mcginnismade.com/tools/google-review-link/): Turns a Google Place ID into a link that opens the review box.
- [Local Business Schema Generator](https://mcginnismade.com/tools/local-business-schema/): Builds LocalBusiness JSON-LD from a business’s details.
- [Google Search Preview](https://mcginnismade.com/tools/serp-preview/): Shows how a title and meta description appear in Google results.
- [Google Ads Preview](https://mcginnismade.com/tools/google-ads-preview/): Previews a Google search ad with headline and description character limits.
- [UTM Link Builder](https://mcginnismade.com/tools/utm-builder/): Adds UTM tags to links for Google Analytics.

## About

- [About MCG](https://mcginnismade.com/about/)
- [Ben McGinnis, founder](https://mcginnismade.com/ben-mcginnis/)
- [Our team](https://mcginnismade.com/team/)
- [How we build](https://mcginnismade.com/how-we-build/)
- [Contact](https://mcginnismade.com/contact/)

## Blog

- [What Tradesmen Are Proud Of, and Why We Hold Our Work to It](https://mcginnismade.com/blog/what-tradesmen-are-proud-of/): Masterpieces, masons’ marks, signing the last beam: what has always made tradesmen proud, and how MCG builds American-made websites to the same standard.
- [What a Roofing Company Website Needs, With a Real One We Built](https://mcginnismade.com/blog/roofing-company-website/): What a roofing website needs to bring in jobs: service and town pages, a short estimate form, storm damage help and reviews up top. A walk through a real roofer’s site.
- [How to Ask for Google Reviews at the End of a Job](https://mcginnismade.com/blog/how-contractors-get-google-reviews/): When to ask for a Google review, what to say, and the rules contractors break without knowing it: no discounts, no asking only happy customers, no crew quotas.
- [Google Business Profile for Contractors: A Field Guide](https://mcginnismade.com/blog/google-business-profile-for-contractors/): Set up a Google Business Profile as a contractor: hide your address, pick up to 20 service areas, post real job photos and earn reviews, using Google’s own rules.
- [We Build Websites Like a Skilled Trade](https://mcginnismade.com/blog/websites-built-like-a-skilled-trade/): Ben McGinnis comes from three generations of union men from Steubenville, and MCG builds websites like a skilled trade: walk the job, measure, build to code, work the punch list, stand behind it.
- [Can ChatGPT Read Your Website? Why Some New Sites Are Invisible to AI](https://mcginnismade.com/blog/can-chatgpt-read-your-website/): Some sites send crawlers an empty page. Why most AI tools can’t read JavaScript-only websites, what Google says, and a one-minute check for your own site.
- [Website Design for Contractors: What Homeowners Check Before They Call](https://mcginnismade.com/blog/website-design-for-contractors/): What a contractor website needs, how Google ranks local contractors and what to ask a web designer, with real Search Console results from a contractor client.
- [Website Redesign vs. Rebuild: How to Tell Which You Need](https://mcginnismade.com/blog/website-redesign-vs-rebuild/): A redesign changes how your site looks. A rebuild replaces what it runs on. How to tell which you need, and how to keep your Google rankings through either.
- [Why Your Business Doesn’t Show Up on Google: An Ohio Valley Checklist](https://mcginnismade.com/blog/why-your-business-doesnt-show-up-on-google/): Nine reasons a business can’t be found on Google, and how to check each one: indexing, your Business Profile, listings, service pages, speed, reviews and redirects.
- [What Is the Google Map Pack, and How Do You Get Into It?](https://mcginnismade.com/blog/what-is-the-google-map-pack/): The map pack is the three local businesses Google shows with a map above the regular results. Here’s how Google picks them and how we get clients in.
- [GoDaddy’s Website Builder Can’t Do Local SEO. I Mean That Literally.](https://mcginnismade.com/blog/godaddy-website-builder-cannot-do-seo/): GoDaddy's builder blocks schema, heading control, canonical tags and editable URLs, and has no export. What that means for local SEO.
- [We Built on Elementor for Years. Here’s What Changed My Mind.](https://mcginnismade.com/blog/we-built-on-elementor-for-years/): INP became a Core Web Vital in March 2024 and penalizes exactly what page builders emit. Why we are moving from Elementor to static builds.
- [Build What Makes You Different. Buy Everything Else.](https://mcginnismade.com/blog/build-what-makes-you-different/): How we choose technology: build what makes a business different, buy what is already solved, and refuse platforms that limit design.
- [WooCommerce Makes You Its System Administrator. Shopify Doesn’t.](https://mcginnismade.com/blog/shopify-vs-woocommerce-what-actually-matters/): Shopify vs WooCommerce judged on the daily admin, the Shop app and where Woo still wins, plus a custom Astro storefront on Shopify.
- [Squarespace Locks the Door Behind You. Their Own Documentation Says So.](https://mcginnismade.com/blog/squarespace-easy-to-move-into/): Squarespace's collection types are fixed, custom schema needs a paid plan, and its own docs say your store won't export. Read before you build.
- [Wix Isn’t Why Your Website Is Broken. Here’s Why It’s Still the Wrong Choice.](https://mcginnismade.com/blog/wix-didnt-break-your-website/): Wix has collections, dynamic pages and custom schema, so a broken Wix site is an operator problem. Why we still build on portable stacks.